• María Angeles Paredes

8 Graphic Design Principles You Should Know

Updated: Mar 24

Any art piece is done following certain rules or principles that help the piece feel more organic and attractive to those who admire it. It’s the same thing when you create graphic design pieces (which at the end of the day, are art as well), so we’ve prepared for you a list of the 8 most important principles to follow when you’re creating a piece so that you can captivate anyone’s attention!



The most important thing to have in mind before reading this article is that though yes, they may seem similar at times, each one of them works separately to make all of them work at the same time. Sounds confusing? Keep reading and find out more!


1. Balance


This first principle is very important since it’s the one that will bring structure to your design and will transmit that “pleasing” feeling to whoever is taking a look.


Imagine each one of the elements on your composition has a weight, some are heavier and others lighter. However, balance consists of finding a way to make all of those elements with different weights work together in harmony. So either if it is compensating, or distributing them on the composition, what you’re looking for is to find a symmetrical or asymmetrical way to bring balance to the composition.


2. Proximity


With proximity, you will find a way to make a relationship between any elements in your piece. It doesn’t necessarily mean they have to be in groups but also making them equals using other elements such as color, size, font, among others.



3. Alignment


This element tends to be invisible, but its main objective is to be completely present on every piece, creating relationships between elements to make the composition look more balanced!


Text is usually the element that works closer to alignment, since you can align it to the left, right, center, etc. However, all of the shapes and other objects that form your composition are aligned somehow, and this gives more structure to your piece.



4. Visual Hierarchy


Hierarchy can be mostly seen when the designer is trying to highlight something in the composition.


The best example is newspaper covers, there you will find THE MOST IMPORTANT ARTICLES IN BIGGER SIZES while the less relevant ones will be turning smaller and smaller all over the page until you reach only titles.

However, size is not the only way to serve hierarchy but color and position are also a great way to reach it.



5. Repetition


Repetition is meant to reinforce the relationship and consistency of elements.

Repetition is meant to reinforce the relationship and consistency of elements.


By bringing consistency to a whole composition, it turns into a cohesive piece that will feel balanced and pleasing.



6. Font & Color


As we explained in both our articles about font and color psychology, these two elements can define the tone and mood of our pieces.


They are very important since when chosen correctly, they’ll be able to transmit exactly what we want to say and how we want to say it (or not).



7. Contrast


Contrast helps us differentiate two elements, or even separate an object from the background.


This element can be seen not only with color but also shapes or even direction. It’s very important since it will define whether your composition is really a composition or just a big mess.



8. White Space


Just like proximity, white space or “negative space” can define how every element on the composition relates to others.


It can be used positively for the piece since when it’s used correctly, it can even add new shapes that will make your composition look better structured.


So now that you’ve read about all of these elements, your compositions should get even more attention, and attract a whole new group of viewers!


However, if Graphic Design is not your thing, and you need help creating new content for your social media accounts, or even Amazon Listing, contact us here!