How The Pandemic Can Affect 2020 Holiday Shopping
Updated: Aug 3, 2020
Holiday season is the biggest event for retailers and e-commerce sellers, but this year it will be quite different for both brands and consumers. At this point, it’s impossible to imagine shoppers lined up at the mall before sunrise for Black Friday deals or rushing to stores in the days before December 25. Although the COVID-19 pandemic has fundamentally changed the world and consumers’ shopping behavior has shifted, too, holiday shopping will continue to be a season of peak demand and a critical time to connect with shoppers.
Last year, 58% of shopper-reported purchases were made online. According to Think with Google, this year, those numbers are expected to grow, as almost 75% of U.S. shoppers who plan to shop this season said they will shop online more for the holidays than they did in previous seasons, and a similar number said they would browse for gift ideas online and not in store.
That means it will be vital for retailers to be discoverable online. To make your products discoverable, start running sponsored ads (they tend to get more expensive as the holiday season approaches so take advantage of it now) on Amazon, Google, and Facebook. Businesses should also prepare for more online traffic by optimizing their websites for speed and user experience.
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