What Is Color Psychology And Why It Matters For Your Business
Updated: Mar 5
Just like typography, color is one of the most important components of a brand image. It helps define how it is perceived and what it transmits. It also has the power to attract the right audience.
This important element speaks to our senses, it has the power to improve our memory and attention, and even the power of converting us in decision making. It is such a complex world, that behind it there is a whole psychological explanation to be studied and understood, so here we explain what is the Psychology of Color, and why it should matter to your brand!
Did you know that certain shades can make you feel moody, sad, happy or relaxed?
That is exactly the Psychology of Color: the study of how this visual impression influences our behavior and mood. And though it’s hard to believe it, it's so complex, that sometimes it affects us without us noticing!