• Anna Akumova

What Makes An Engaging Video: 5 Rules

Updated: Aug 15, 2019


Today videos are everywhere and it's number one among the most consumed types of content. In 2018, 85% of all internet users in the USA watched video content online. Videos are now an important part of our everyday life.


However, viewers have control over what they prefer to watch and what content to skip. It is important to catch the attention of the viewers in the first minutes and even seconds in order to make them keep watching. But how to do that?


Here are 10 rules you should take into consideration before you start coming up with ideas for the next video for your brand or product.


1. It has to fulfil viewer's needs

As one’s lifestyle changes over the years, his needs also evolve making brands create new products and services to fulfil these needs. This is happening in the video content world too: people use video to fulfil needs such as reflecting, connecting and learning.


People look for video content that helps them find a new point of view and reflect on their lives, connect with and understand others and also learn new things.


According to Google:

1 in 2 people say they seek out content that gives them new perspectives about their own lives.
51% of people say they feel the need to connect with and better understand others through video content
4 in 5 people say digital video helps them learn new things

For marketers, this presents an enormous opportunity to engage viewers by offering them content that satisfies these needs.


2. First impression matters (and you don’t have much time to make it)

The first seconds are crucial. That’s when we decide if the video is worth our time or can be skipped. It's important to grab viewers’ attention by starting with something creative, or impactful. It’s also about making sure people understand the topic and what they will gain by watching the entire piece of content.


3. Take risks



Thinking outside the box is a great way to engage with your audience. Once you know your audience and what their needs are, don't be afraid to create something that might sound like a crazy idea. With so much content out there people get hungry for something new, fresh and different every day and they might love it!


4. Make it relatable


People want to see real people and real experiences. When researching about a new product or service, most people are likely to look for a video review to see how was the experience for that person with the product and to see if it's worth it or not. Watching organic user-generated content makes it easier for viewers to take action.


5.Make it emotional



Our decisions are driven by emotions, including the decision to keep watching. Some of the Internet’s most viral content evokes amazement, astonishment and admiration – tap into these emotions to create an engaging video content a viewer won’t be able to get bored from.


With tons of content coming out and being uploaded every day, making something that stands out and truly engages is not easy but it's not impossible either. If you don't know where to start, contact us HERE and we'll help you figure it out.

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