TAIGA
TAIGA is an online store offering exclusive porcelain ware and shawls with artist paintings.
All the goods are entirely handcrafted and have a status of a National Art Crafts of Russia.
The Goal
Create Brand Awareness, Generate Leads & Sales
To support the launch of their online store the company wanted an organic way to reach their target audience through social media and start generating leads & close sales with a very low advertising budget.
The Results
In 4 months we:
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published 216 posts on Instagram
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created 15 blog posts + 1 downloadable guide
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achieved consistent reach on Instagram around 1,5k people and 5-6k page impressions WEEKLY
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managed collaborations with 4 Instagram fashion bloggers
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run 2 paid promotions
That altogether WITHOUT any other digital promotional activities brought to the website 300+ unique users from 30+ different countries monthly and led to generating 50+ leads and closing first sales.
