Wordstream says a third of the online activity is through videos (including animations). Furthermore, multiple reputable sources predict that by [2021], 78% of the content consumed through mobile devices will be video.
Therefore, it’s crucial for us to adapt our digital presence to cater to the evolving needs of our audience. To understand how we can do this effectively, read on.
Table of Contents
What is Dynamic Content?
Dynamic content, such as video, animation, or movement illusions, is a digital game-changer. Unlike static content, it captures users’ attention for longer periods, significantly boosting engagement.
Suppose we see a static image (photos, illustrations, infographics) in our feed. In that case, we will most likely focus on a single element for several seconds and continue scrolling down without further ado.
Why is Dynamic Content so important?
Here are 3 main reasons:
1. More Screen Time
Watching a video means spending minutes and sometimes hours consuming the content. Plus, users may go ahead and look for similar content in your profile/page, which undoubtedly represents a gain for the brand!
Not only the platform’s algorithms will detect that activity and make sure your page is accessible to discover (since the content is engaging), but also, the more time a potential customer spends consuming your content, the more likely he is to convert and eventually become a buyer!
2. It can generate sales
Dynamic content can produce sales! And this is not a surprise: vision is one of our most dominant senses, and if we see something we like, our mind will lead us to consume it or want to buy it!
3. It’s more shareable
Dynamic content is more likely to be shared because of its great informative capacity. Users say videos have it all! From how to assemble a product to how to prepare your own breakfast bowls, people want to learn new things, and your brand might become the teacher there’s looking for in the digital world.
Check out our Instagram Page, and you’ll find that all the content there is dynamic! So, if you are ready to start creating dynamic content for your website or social media, contact us! We’ll be more than happy to help you!
